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商品編號: W15507 出版日期: 作者姓名: Yinan Qi,Stephan Vachon 商品類別: Other 商品規格: 再版日期: 地域: 產業: 個案年度: -
商品敘述:
The chief executive officer of TCL Multimedia, a global TV manufacturer based in China, looked at the company's first-half financial results with some concern. The results did not meet his expectations, and the company had lost market shares, both in China and internationally. Although he was confident that the new, recently adopted corporate strategy would enable a better future positioning of the company, he knew that without the appropriate supply chain design, the effectiveness of the new corporate strategy could suffer.
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